Packaging for wine bottles To Benefit From Affluence In Target Market Groups
Wine is considered as a luxurious and sophisticated product. It has gained the praise and admiration of sommeliers and winemakers, acclaimed wine writers, and people who have the intermittent glass with their meals usually dinners or keep it at home for special occasions or for gifting it to others. Thus, its packaging is extremely important to convey quality and class. The packaging for wine bottles is continuously modernizing with new tastes and brands that are appearing on an everyday basis. The way wine is consumed is changing because the intake of alcohol has more consumers with an upsurge in the population. While most producers give importance to the end product, which is the most imperative part of the manufacturing process, packaging performs an important role in the marketing of various brands, even more so bearing in mind today’s choice-rich, tech-savvy and brand-hopping consumer base. Besides, more consumers nowadays are on the go and they consume wine at a range of locations such as at beaches, parks, pools. In these situations, wine consumption does not always permit glass packaging. Customers want smaller or single-serve selections.
Whether it’s an illustrious vintage from a long-gone era bought at auction or a low-priced selection purchased from a display for a quick weeknight dinner or Sunday picnic, wine has a special need to be protected from oxygen to maintain its quality. Most of the wine that is produced around the world is made to be consumed early, within the two years from when it’s manufactured. Due to the environmental concerns, the manufacturers in the business of packaging for wine bottles are moving towards sustainable options. The current wave of wines now being packaged in boxes, cans, and other formats are currently challenging age-old packaging standards. This is primarily credited to the younger consumer base approaches its products in a different way. Most of the consumers have become more eco-conscious. The carbon footprints generated by standard wine bottles, particularly when including in their transportation from producer to the wholesalers to the retailer and finally to the consumers, is an expense against the environment that some drinkers are acutely aware of. This consumer base also prefers greener choices and will buy wines with eco-friendly packaging. This entails the use of lighter options such as cans that are also relatively easier to recycle.
So why, decades after they were first presented, are glass bottles still the leading container type? It is primarily because of the 300-year head start that bottles have received because tradition still requires much when it comes down to wine and its handling. Glass bottles do a fantastic job of guarding wine, irrespective of whether they’re packed with a cork or a screw cap or a synthetic stopper. For most of the varieties in sparkling wines or wines that will be stored for a longer period, glass has always been considered as the top option, even though barrier properties for plastics have been upgraded. For example, Leonardo LoCascio Selections, a branch of Winebow Imports devoted to first-class Italian wines, has declared that Zardetto, a chief producer of Prosecco, has released novel packaging and a modernized range of wines.
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